Friends of the Earth Europe

Research! Redesign! Publish!

The largest grassroots environmental network in Europe was in an urgent need of brand refreshment and a new website – one that will nonetheless allow users to smoothly navigate through different kind of website levels and easily find relevant articles or reports. The main challenge was to design neat and logical system of article teasers that could be adapted to various types of content. This was achieved through choosing vivid brand colors that evoke boldness and accessibility and designing simple icon set that has wide range of usage. The set guidelines were then applied to other extensions of the brand – printed materials, stationary and social media materials, making a comprehensive visual language of the organisation.

Nice words from nice people

“Hana was fantastic to work with, from guiding us through the design process to putting together a quality product at the end of it. We really appreciated the time she took to listen to and understand our needs, as well as to explain the (wonderfully-executed) design choices that she suggested. We're delighted with the result, and would happily do it again.” 

— Paul Hallows, Communication team FoEE