Brand Identity, Logotype design
2020 

Logotype concept brings to life the idea of infinite possiblities in the creation of design systems that is enabled through AI technology used by Firedrop. The idea is manifested through the use of a grid as a starting point for designing a system of symbols. The result is an adaptable system consisted of bold, modern and versatile symbols, that represent Firedrop's strenght; technological flexibility that conveys numerous results.

My contribution to the Firedrop project was working on conceptualization and developing the system of logotype symbols as a designer, in collaboration with Dave Hänggi – art director of the project.